We started with developing the ingredient first – beta glucan – which has been researched to be beneficial for skin. Because we wanted to demonstrate application of this beta glucan in personal care, we tested it to get efficacy and to understand what it is good for and how good it is.
In SA, besides having come across only one brand using a beta glucan derivative, we have not come across products with functional ingredients that are from fermentation and are from mycelium. Further to that, consumers are looking to find products that work for their skin concerns and those available are expensive, are imported and have not been formulated for the skin type exposed to conditions under the African sky, so we saw the opportunity to produce locally products that are functional, can help consumers resolve their skin problems and gain the confidence to step out with masks off. Embrace their kind of beautiful bcoz they will have nothing to hide with their make up. Make up then becomes a way to express themselves, and not be used to hide the skin that they are not happy with.
Challenges? Well like any new brand, the biggest is adoption, traction. Consumers are so used to having their products imported and from big brands. There seems to be less confidence in independent brands and more so for products that are locally produced. So market education is important and addressing how the products can benefit the consumers and resolve specific skin concerns they might have. The other one is R&D work which takes a long time, and working on ingredients that solve people’s problem is hard when there are so many out there…
Have you ever wondered about the story behind blu beryl , the radiant skincare brand that’s been transforming the way we care for our skin? Allow us to take you on a journey through the inception, challenges, and triumphs that have shaped blu beryl into the beloved brand it is today.
It all started with a quest for innovation led by the dynamic duo, Busi and Neo Moloi. Their journey began with the development of a powerhouse ingredient – beta glucan. Extensively researched for its skin-loving benefits, beta glucan became the cornerstone of blu beryl ‘s vision.
Armed with beta glucan, the blu beryl team delved into comprehensive testing. The goal was not just to understand the efficacy of this potent ingredient but to identify its applications in personal care. Their dedication to scientific exploration laid the foundation for skincare solutions that go beyond the ordinary.
In the South African skincare landscape, Busi and Neo noticed a void – a lack of products featuring functional ingredients sourced from fermentation and mycelium. Existing options were often imported, expensive, and not formulated to meet the unique needs of skin exposed to the African climate. blu beryl emerged as the answer, producing local products designed to address specific skin concerns and empower individuals to confidently embrace their natural beauty.
Launching a new brand comes with its set of challenges, and blu beryl faced the uphill task of gaining adoption and traction. Consumers were accustomed to imported products from established brands, and trust in independent, locally-produced brands needed nurturing. Education became paramount – sharing the story of how blu beryl ‘s products could be transformative for diverse skin types under the African sky.
In the world of skincare, research and development are the heartbeat of innovation. blu beryl ‘s commitment to solving real skin problems meant navigating the vast landscape of available ingredients. This journey demanded time and persistence, but the result was a collection of products crafted with care and precision.
Express, Not Conceal: Redefining Beauty Standards 🌈 blu beryl is more than skincare; it’s a movement to redefine beauty standards. The vision is clear – empower individuals to step out with confidence, proudly showcasing their unique beauty. Makeup becomes a tool for self-expression, not a mask to hide behind.
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